Form Up Front Desk is an AI phone receptionist that answers your business calls 24/7 — in your company’s own voice. It books estimate appointments, takes down the caller’s details, and drops new leads straight into Form Up. Every missed call is a missed job. Front Desk answers them all.
Now in early access • Paid add-on from $199/mo • Join the list
You can’t answer the phone with your hands in wet concrete or from the top of a ladder. Front Desk picks up every time — so the job goes to you instead of the next guy in the search results.
Nights, weekends, lunch breaks, or three calls at once — Front Desk picks up every one. No voicemail, no missed leads, no callers hanging up on a machine.
You pick the voice and the persona. Callers hear your company answer the phone the way you’d want it answered — not a generic call center.
Front Desk talks the caller through booking an estimate, captures what the job is, and gets it on the books while they’re still on the line and still interested.
Name, number, and job details drop straight into a Calls inbox inside Form Up. Nothing gets scribbled on a scrap of paper and lost in the truck.
Turn any captured call into a project or lead with one tap. No re-typing the caller’s info — it’s already in Form Up, ready to go.
Provision a dedicated phone number for Front Desk right inside the app. Point your calls at it and let it work — or hand it out as your new front-office line.
Choose the voice and persona that fits your company, then provision a dedicated phone number for Front Desk inside the Form Up app.
When a caller comes through, Front Desk greets them, answers basic questions, books estimate appointments, and takes down the caller’s name, number, and job details.
The lead shows up in your Calls inbox. Review it, then turn it into a project or lead with one tap — and get out there and win the job.
Hands in the mix, no way to grab the phone. Front Desk answers the homeowner, books the estimate, and the lead is waiting when you clean up.
See more →Running between sites and subs all day. Front Desk fields new-client calls so bid opportunities don’t slip through while you’re driving.
See more →Spring hits and the phone won’t stop. Front Desk handles the overflow, books consults, and keeps every quote request organized in one inbox.
See more →The emergencies and next-day requests come in at 9pm. Front Desk answers all night, captures the details, and has the lead ready by morning.
See more →Front Desk is in early access and launching soon. It isn’t fully open to everyone just yet — get early access to be among the first contractors to put it to work and help shape it.
Front Desk is a paid add-on to Form Up, from $199/mo. Get early access and we’ll walk you through the details.
Yes. You pick the voice and the persona so callers hear your company answer the phone the way you want it answered — not a generic script.
You provision a dedicated phone number for Front Desk right inside the Form Up app. Point your calls at it or hand it out as your front-office line.
Front Desk books estimate appointments and captures the caller’s name, number, and job details. Each one lands in a Calls inbox inside Form Up, and you can turn it into a project or lead with one tap.
Front Desk is in early access. Get on the list and put an AI receptionist to work for your crew.